hali is the austrian no. 1
market shares on the austrian office furniture market have been hotly contested in recent years. through our technological superiority and the (48+15)m formula, however, hali has succeeded in taking the no. 1 spot and holding it (since 2015).
hali is the market leader
hali has achieved its objective, because it is an extremely well set-up company with lean structures and one of the most modern production plants in europe. between €10 million and €15 million have been invested in a smart factory at the eferding location in recent years. our core competency in production, that is the manufacturing of office furniture, is realised using state-of-the-art industry 4.0 machines. the technological advantage here is easier to comprehend when you consider the fact that orders automatically pass through the production plant in a paperless and unmanned workflow. the material procurement and logistics stages are integrated in a fully automated way. prompted by this success, hali decided to make further investments in order to continue down this path of success.
hali office furniture becomes hali blue office
prompted by the success of market leadership, in 2015 hali decided to extend its differentiation strategy approach and position itself in the future as the most sustainable office furniture producer in austria. the thinking behind this strategy was to set hali apart from its competitors in an undeniable manner. after all, hali had joined the klimaaktiv pakt 2020 back in 2013 – as one of just 11 companies to do so – and continues to work rigorously on meeting the requirements associated with that. as a result, it was not only able to achieve but far exceed the minimum targets for 2020 as early as 2014, and now the entire value chain is already sustainability-oriented.
in order distinguish its position as a cost and market leader in sustainable office furniture even more clearly from our competitors, hali changed its entire corporate identity to “hali blue office”. the colour change to blue in aid of a sustainability drive is already in progress in many industries. for example, “blue buildings” means buildings for climate protection combined with modern comfort levels. and this is precisely where hali is positioning its corporate image: “blue buildings need blue offices”.
hali office furniture – differentiation through sustainability
hali office furniture takes this differentiation strategy extremely seriously and called in environment agency austria to create an environmental impact report in 2015. this also took into account the emissions upstream in the value chain in order to establish an accurate basis for further improvements. regardless of this, numerous investments had already been made to steadily reduce hali’s energy requirements, such as renewing the heating technology, installing heat recovery systems, improving the insulation systems and switching to electricity completely generated by hydroelectric power plants. at hali, waste from production is also used in the in-house cogeneration plant to supply heat, which saves the company having to buy gas equivalent to a consumption of 328 households. the share of renewable energy sources in hali’s total energy consumption (including fuels for company vehicles!) has therefore been above 80% for years. hali has also introduced accurate energy monitoring, and the initial figures are already pleasing: specific electricity consumption was 4.4% lower than in 2013. this is just the beginning, however, because the company has set itself the goal of not only meeting requirements, but also setting higher and higher requirements.